We are directors, producers & craftspeople united in one purpose: GREAT STORYTELLING

We do it all, coast to coast

From live-action video and animation, to live events and installations, our distributed team of creatives and technicians can deliver what you need, anywhere you need it.

US Map

San Francisco

Our San Rafael office is Big Picture's home base in the San Francisco Bay Area. This team services the creative video and live event needs for many of Silicon Valley's top tech companies.

Salt Lake City

Our Salt Lake City office serves as our main warehouse, distributing state-of-the-art AV and production gear for our clients throughout the central and western United States.


Music Matters Productions is an event and experience production company with an extensive product range of high-end staging, audio, video and lighting equipment, as well as a team of creators who specialize in producing unforgettable live experiences for festivals, concerts, corporate events, nationwide tours and more. Visit mmp-atl.com for more information.


We are a premier turnkey production and staging company with offices around the country. Our goal is to innovate and stretch the boundaries, using the very latest creative techniques and equipment… managing every possible detail along the way.

Our leaders across the United States

Every Big Picture office is guided by a leader with a keen creative eye, deep experience in filmed and live production and an enduring commitment to our clients.

Tom Grubbe
Tom Grubbe
CEO – Exec. Producer

Tom is the CEO of Big Picture. As an executive producer, creative director, speech coach & stage manager, Tom guides CEO’s & executives of all levels to perform at their best in front of live audiences. He has the unique ability to understand corporate messaging & to how to deliver that information through creative video productions & business theater.

Neil Alford
Neil Alford
Exec. Producer – Business Development

Since joining us in 2016, Neil has developed Big Picture into a premier brand for creative production and live event management, working with world-class clients including Cisco, HOKA, HP, eBay, Five9, Visa, NVIDIA, RH, Chevron, Land O’Lakes, EY, and the NFL. He has over 25 years of experience in the media industry, producing and directing more than 1,400 hours of TV and film for some of the most respected global media companies, including Fox, CNN, CNBC, Bloomberg, & PBS.

Aaron Soriero
Aaron Soriero
Founder and CEO

Aaron Soriero, a trailblazing music & entertainment production veteran. In 2008, he kickstarted Music Matters Productions in Atlanta. Originally devoted to small festival activations & theatre gigs, his vision soon transformed into a powerhouse production company that provides audio, lighting, video, staging, rigging, creative design, production management & more for over 2500 live events annually throughout the United States. Aaron enjoys skiing, mountain biking, & spending time with his beautiful family in his spare time.

We believe the Big Picture is in the small details


Problem-solving is at the heart of everything we do. From turning a complex story into an elegant narrative; to pulling off an intricate camera move with CGI elements; to taming an impossible-looking production schedule, we use ingenuity every day to deliver for our clients.



The effect our work has on your business is the ultimate arbiter of what we do. Whether we’re creating a video or a live event, we measure each creative decision—from writing, to production, to editing—by how it affects the overall impact of the final piece. It’s all part of keeping an eye on the big picture.



Whether it’s a technological innovation or an exciting new creative approach, we stay on top of the latest production trends so you don’t have to. We always look at our projects through the filter of the wider world of filmed and live entertainment because the work we create for you won’t live in a vacuum.


Client List

7Eleven AIG Ambarella ArsenalBio Aruba Breakout Labs DPEM Engine No. 1 Ernst & Young Financial Technology Partners Five9 Founders Fund HOKA HPE Intuitive Surgical JRA KPMG Land O' Lakes Littler Live Nation Medlock Ames NADA NVIDIA New York Life RH Sony Splunk UCSF Udemy ValueAct Webcor Western Digital

We know how to tell your story

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