Case Study


Case Study

The leading AI chipmaker, Nvidia, came to us looking to create a special live event for their Inception program, an incubator for tech start-ups.

The brief:

  • Create an event for start-up founders to pitch their ideas
  • Produce to a high standard
  • Make it fun to participate and watch


How do you make it fun to watch tech entrepreneurs pitch their ideas? You produce your own version of Shark Tank, of course. Using dramatic lighting and set dressing we transformed a humble Nvidia conference room into a pitching hotbed, right down to the sharks’ white armchairs. The multi-camera production featured a live audience and was broadcast over the internet—a worthy homage to the iconic television show.


Nvidia was thrilled with both the quality and entertainment value of the event. This was the most high-end production they’ve done around Inception and look forward to doing it again.